full-disclosure - Who else is Omniture doing snooping for?

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Message-ID: <00be01c37d35$0ca9d020$550ffea9@rms>
From: rms at computerbytesman.com (Richard M. Smith)
Subject: Who else is Omniture doing snooping for?

Hi,

Here's a bit more background information on the Omniture tracking
service.

First off, AltaVista finds more than a million Web pages with Omniture
Web bugs on them:

   http://tinyurl.com/nou2

Everyone seems to be using these guys including Napster, Oracle, the
NFL, the Church of Latter-day Saints, and even the Centers for Disease
Controls (CDC).

Here's an example of a bugged CDC Web page:

   http://tinyurl.com/nout

(As an aside, someone should make a FOIA request to the CDC to get a
dump of all of the information that Omniture has collected on the behalf
of the CDC.)

Here's how the Omniture describes themselves:

   http://www.omniture.com/company.html

   "Imagine a device that could be placed by the front 
   door of a department store to tell the store manager 
   all kinds of detailed information about customers - 
   what store they came from, who they were referred by, 
   if they have been to the store previously, what 
   advertisement they were responding to and much more," 
   says CEO Josh James. "Imagine how useful this kind of 
   information is to a store manager or marketing agent. 
   That is the kind of information SiteCatalyst can provide, 
   instantaneously, in real-time."

Richard M. Smith
http://www.ComputerBytesMan.com