full-disclosure - Fw: [TOTALLY OT] Google fun

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From: kez-fulld at crypt.gen.nz (Kerry Thompson)
Subject: Fw: [TOTALLY OT] Google fun

On Fri, 2004-01-30 at 15:47, Nick Price wrote:
> I wonder when someone will get about 500 domains and start googlebombing 
> businesses and the like for a fee...
> 

I believe that it has been done. I was in a presentation about a year
ago where a marketing guy from the US explained how Google ranks pages,
and how people are working on higher rankings.

Its not surprising that a high Google rank can mean a lot of visits and
therefore lots of $revenue for a business. Many companies will pay good
money for a Google rank, and some have created 1000's of fake websites
linking to the site that they want to rank up. Some sites with active
content ( php, etc ) will detect the GoogleBot crawler hitting pages,
and adjust their active content to feed the bot with whatever they like.

-- 
Kerry Thompson, CISSP
IT Security Consultant
Auckland, New Zealand
http://www.crypt.gen.nz